Volvo Cars will be exhibiting two 780 Bertone, a total of five Bertones at the massive vintage and classic car show in the German city of Essen in April 2015.
Volvo is showcasing the Bertone Volvos in German during April. In the course of its 88-year-long history, Volvo Cars has turned to Italy on a number of occasions for inspiration and help with various models.
The Techno Classica Essen show, held on 15th to 19th April, spans 20 exhibition halls, attracts about 200,000 visitors each year and is by far the largest event of its kind in Europe.
“It is a given for a car manufacturer with such a long and exciting history as Volvo Cars to appear at Techno Classica”, said Per-Åke Fröberg, head of Volvo cars Heritage, and continued: “It is more important than ever to draw on history and look to the future at the same time.”
This will be Volvo Cars’ twelfth appearance at Techno Classica, where it will be showcasing five cars, all with a Bertone connection.
Of the five Bertones showcased. The highlight 780 is the specially commissioned custom by Pehr G Gyllenhammar, CEO and President of Volvo from 1971 until 1993. “The charismatic head of Volvo wanted his cars to be red and, although this was not a standard colour for Volvo cars, he naturally got his wish. Even the lavish leather interiors are red. Today, the car belongs to the Volvo Museum.”
Volvo’s latest model, the brand new XC90, will also be on display at the exhibition. It is bound to catch many an eye at any auto show when it pulls up with a car trailer attached to the tow bar
The second 780 on exhibit is a totally original 1989 V6 780, fully loaded. It was driven by Tuve Johansson, former CEO and president of Volvo cars. The car now belongs to Guy Vermant.
For more information about Volvo’s classic cars, please visit http://www.volvocars.com.heritage/ or https://www.media.volvocars.com/. You can also visit the Techno-Classica websitehttp://www.siha.de/.