Over the six year run, the 780 was featured in numerous car magazines and press releases. Here are a few of the more memorable quotes:
The Positive:
“As a commercial proposition, the 780 was a glass half-empty. As a car, however, it satisfies like a full snifter of quality vintage brandy.”
Collectible Automobile, April 2004, pg. 85
The Less than Positive:
“The Bertone-designed two-door was the perfect car for someone who craved the impracticality of a coupe, the additional cost of a designer label, and the anonymous styling of a Volvo sedan. At 100 yard, only the keenest eye can distinguish a Bertone from its lesser 740/760 brethren. Though interesting because of its rarity, owning one of these stealthy coupes in not unlike buying a Fendi bag and ripping the labels off.”
Tom Appel Collectible Automobile, April 2004, pg. 85
“The Bertone 780 is probably the prettiest Volvo ever built, but it’s still a ‘fold along the dotted line and insert Tab A in to Slot B” design. This car stands out in a crowd like a bratwurst at Octoberfest.”
Frank Peiler as mentioned Collectible Automobile, April 2004, pg. 85
Got a quote to submit? Any interesting press clippings? Scan and send and we will put on the site. info@780coupe.com
